Until this shoot, abbreviations like EMMA and ESQL were totally foreign to us. Yet, this is one feature car that is no stranger to the podiums at these events. EMMA stands for European Mobile Media Association and is primarily specialised in car sound competitions. It provides a neutral, trend-setting platform to promote and carry the magical world of custom made automobile media installations to consumers.
Through these activities, sound manufacturers and specialists are able to promote themselves and their products to the masses. EMMA has a fast growing network covering 40 countries worldwide. By record, it has held more than 300 events, involving no less than 20,000 cars.
What we have in focus is a black, fully pimped out 2006 Hyundai Tuscani with a music themed livery that is screaming out for attention. A digital artwork of six huge speaker cones and a DJ in psychedelic colours lined both sides of the car, with blue undercarriage lights that created the impression of an alien spacecraft hovering on the roads.
Our model of the day is Makiyo Jaz, a freelance model currently studying in an arts school. Speaking of arts and music, it is perfect pairing for our shoot session happening right at the doorsteps of Aliwal Arts Centre.
This generation of the Hyundai Tuscani is a 3-door front wheel drive coupe designed and manufactured in South Korea, and production ran from year 2003 to 2008. The fresh look of the Tuscani was quite popular among car enthusiasts in Singapore, and it also spelt a major breakthrough for the Korean car manufacturer here on our shores.
Ever since its inception, the Tuscani has laid a solid foundation for the next generation Hyundai Genesis Coup to cater to a market segment of affordable style and performance.
